Next chapter on this subject will be the artist (hereby called creationists). How they lose on this file-sharing war. However, as many are mislead to believe, the creationists are not losing due to the direct file-sharing. As I wrote in the last post, most people who download copyright material also buy it. There is a correlation between downloading and spending money on culture, and they go hand in hand, against what people often believe. How this can be so, is something I shall describe in this post.
In last post I spoke of loyalty between the consumer and the creationists. I shall not repeat my words in this post, but it’s of importance that you, the reader, has read it. For if not, you might get lost on the way. As with everything that is marketed in one way or another, it becomes a trademark. Thus, every creationist is a trademark. Therefore they have a reputation to build and protect and, even if they don’t want it and their words will be analyzed and scanned through by the public (their customers). Most creationists know this and understand it very well, for example: Timbaktu is one of them. He doesn’t hunt the one who download his music, instead, he accept the technology and goes with it. He admits that he is one of those who download and buys music. Proof of this is that he worked with the Pirate Bay in releasing one of his singles.
But there are, of course, creationists that don’t understand this. They are either tricked by the lobbying of the industry, bought or just plain stupid. I saw some figures earlier this day saying that the entertainment industry has lost over 6.2 billion Swedish crowns in revenue. Now, Emma at opassande.se, have tried to track down these numbers and their heritage without any real luck. Yet I see these numbers more and more in the debate versus file shares. But no one can prove them, there is no such data. But the creationists buys it and goes for it, they think they lose millions to the pirates.
Some creationists are, as I stated above, just plain stupid and lack insight of their own work. One author I read about some time ago claimed that his book wasn’t going as well as HE wanted it. HE thought it was a great book and should have sold in many more copies. But, as I spoke of in the earlier post, everything has, especially when it comes down to culture, has a personal value. His value to his book is clearly much higher than the average readers. This author couldn’t realize this and decided to blame the file shares instead. Typical human behavior, it isn’t me, it is their fault. And personally, I don’t know a single person that can withstand reading an entire book on the computer. There is a reason why there aren’t so many longer texts on the internet (besides my blog), and that is: due to the light, the eyes withdraw and need to work harder to maintain the concentration. This eventually leads to dry eyes, headache and a tired mind. When it comes to audio book it’s a bit different. Reading a novel forces you to keep up with the story and if you lose your concentration for a minute you have to rewind and do it again. It is quite tedious in the long run.
Other creationists, like Jan Guillou, act like he has been bribed. His former action has proven several times that he is a smart man. Yet, now he is shouting like a dog at everyone who says something that can be, in any way, linked to file sharing. And he does it with the same old beaten arguments. This is mainly calling file shares names. Now, in the beginning of this blog I spoke of trademark. Jan Guillou is a trademark, a rather well known one. How on earth can he believe that this will help him in earning more money? All he does, especially since he cannot perform a decent debate, is alienating and scaring away his customers. For as I stated in my earlier post: a good creationists creates a bond between himself and the customer. A little more than a week ago, the movie Arn had its premiere, which is based on one of Guillou books. Does anyone really think his statement about file shares being parasite will help the selling of this movie? No, it’s against all logic. The movie will most likely receive fewer customers due to this. If he had acted in the opposite way, not perhaps being for file sharing but acknowledging that there is a problem with the copyright laws and tried to work the community towards better ways, I bet more people would chose to see the movie on cinema instead of downloading it.
Next time, I will go into how the companies loses on this ‘war’.
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